Hidesign: Aiming High |
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Introduction
In June 2004, Hidesign set up a store in Carmel, California. Carmel was one of the richest communities in the United States (US) and attracted wealthy tourists. It was primarily a residential city and was extremely cautious about the businesses it let in. Hidesign's entry into this exclusive preserve with a store right next to the likes of Saks Fifth Avenue, Louis Vuitton, Banana Republic and Gucci was an indication of the brand's progress in recent times.1... 1] "It's Indian retail vs. Gucci, Starbucks,"www.timesofindia.com, 3rd August 2004. |
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